They come back, they are big and no one will miss them • The square glasses are back to us - and the giant • The hot trend is already here, we have put together everything you need to know

• Open the summer. soon

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The fashion houses and optics chains launch three or four new collections every year, ie almost every season they report new trends that are expected to star. As Europe and the United States are currently facing inclement weather and the sun is barely visible through the clouds, the sunglasses market in Israel is steadily rising.

Every season there are a variety of trends that star, but one of the most notable, which will not be overlooked this season, is the design of geometric shapes - the square family.

Ranit Kulikant, Marketing VP of Luxotica Israel, which markets sunglasses from a variety of international brands, points out that the trend of square lenses is accelerating when the main trend belongs to the Ray Ban brand that brought it back to consciousness. 1971 with square lenses. The novelty compared to 1971 is the metal frame that became a summer hit. It was clear that it was only a matter of time for all fashion houses to adopt the trend and give their interpretation of the nostalgic design. Valentino launched narrow rectangular sunglasses, and the Oliver Pipples brand launched frameless square glasses with lenses attached directly to the rods, while the Dolce and Gabbana brands chose to design prominent square lenses in a variety of geometric shapes to emphasize the presence. "

Colicnet says that in recent years, Israelis have been buying sunglasses during the winter as a fashionable accessory that can be adapted to the clothing system. "Even those who wear eyewear now own more than one pair and do not buy just one pair, but are interested and looking for the next trend, and try to fit and replace every other pair every few days. Sunglasses affect the look more than a bag or jacket."

Yael Weiss, the director of the Carolina Lemke brand, adds that the trend of square eyeglasses in the Obersize section also appears and permeates the eyewear. "The trends that characterize sunglasses are matched to the goggles. Here, too, people like to shade and buy more than one pair of glasses - a pair of sun glasses and a pair of eyes to refresh the locks, but are also looking for a reasonable price, so that if they lose or get lost, the loss will not be great." .

She said the trend for oversized square lenses also includes a thick, large frame. "The trend in question comes after the rectangular and relatively small eyewear trend inspired by the movie 'Matrix', and many brands are launching big glasses with presence and dramatics not only in form but also in color."

Who is it for?

Asked who is in a hurry to embrace the trend, she replies, "Especially young girls with an affinity for fashion who like to stand out and stand out. It's suitable for narrow and oblique faces. For those with a wide face, avoid wide, wide glasses and adopt a square frame style with a raised edge for a little cat look."

Gloria Bai, collection manager and trends at Opticana, also notes that the trend of square glasses that began last summer will also be strengthened in 2020. She said there was a very clear approach to adjusting eyewear for the past, but today, with the exception of the color of the frame to the skin color, This one. For a girl with a pinkish / pale complexion, we recommend a dark-colored eyeglass frame without any specification of the shape of the frame. Today on Instagram, everyone wants to upload a photo when they first embrace an original trend, and everything goes. Most of the population will adapt to the new trend given the personal taste that will emphasize the individual style. "

However, the square glasses require special attention. They are very prominent, sharp, and in attendance, so Bai nevertheless recommends owners and owners with long elliptical features not to wear square glasses that will overlap their face length and not blend homogeneously. Also, for those whose faces are square - square frames should also not be assembled for the same reason.

She said the square glasses would fit round face features. "Square glasses soften the round look and can give it a chic and updated look. Rectangular facial features will only fit provided the square glasses are very large and thick and make the face look rounded and softer."

The selected models

And what does the market offer? Ray Ban, following a trend this past summer, unveils a new design for the square oversize lenses, this time accompanied by a thin frame made of transparent colored acetate that matches the color of the lens. Price: NIS 700.
The young line of the Armani Exchange fashion house offers a variety of thick-framed frames this season with a texture that resembles graffiti prints on the inside of the handles and the front of the frame. Price: NIS 500.

Miu Miu with square lenses with the upper edge pointed and slightly raised for cats appearance at NIS 1,029. Versace in the female sector designing an embossed frame with a presence for NIS 809. Valentino, like Versace, also launched thick-framed square glasses, emphasizing the pole logo as well.

The Alan Mickley brand is synonymous with uniqueness and provocation. He is known for his groundbreaking designs by turning them into a unique fashionable item that meets the definition of "frames to see and be seen". The brand launches a unique collection in the design of an oversize frame in two colors. Thick and bold hexagonal frame with the outer ribs combined in a contrasting purple-red, gray-red and more. Price: NIS 1,400.

The Oliver Peeples brand is characterized by vintage touches and meticulous frames with rich finishes. The highlight in the winter collection 2020-2019 is the rectangular models in different colors with thick and bold monochromatic frames. Price: NIS 1,400.