"To work hard to dream big". The time of Madam CJ Walker, an African American entrepreneur and the first woman to become a millionaire by creating an empire of hair care products. Being a woman, a black woman, an entrepreneur in a hostile America and doing it without anyone's help. The Oscar-winning Octavia Spencer is the self-made woman protagonist of a 4-episode miniseries set at the beginning of the 1900s. "Self-Made, the life of Madam CJ Walker" arrives on March 20 on Netflix, which tells the story of Sarah Breedlove, this is her real name, which overcame, against all odds, the racial and gender prejudices of the post-slavery period of the 21st century, personal betrayals and business rivalries, creating an innovative brand that has revolutionized the black hair care sector, while also fighting to promote social changes.
"It seems that I was born to fight", reflects the protagonist in the first Self Made trailer on Netflix, "after a while I must have lost hope, I think. It was at that moment that I started losing my hair. Then comes the miraculous remedy of a woman, Addie, but when Sarah offers to sell the product for her, she refuses: she does not believe that her friend has a good propensity to sell. At that point she decides to do it herself and get ready the product on its own, to get their hands dirty, to do better. Breedlove was only 30 years old when, to combat her baldness, she invented a preparation with beeswax, copper sulphate and sulfur that she found so effective that she decided to start to sell it door to door in the streets of Denver. Conquering the women of the community is simple, after all: you just have to rely on vanity, on the power of a flowing and healthy hair. On the other hand, it is more difficult to breach a business world. with male traction Sarah is mocked at first - when not openly ostracized - but does not stop. From that moment he began his climb to the world of entrepreneurship which made him a legendary character.
The Walker figure, although little known to the general public, has had an impact on American civil and social history. Inspired by the book On Your Own Ground: The Life and Times of Madam CJ Walker, written by her great-granddaughter, A'Lelia Bundles, the story also tells the many difficulties encountered and overcome by this stubborn woman who faced betrayals and commercial rivalries. Despite his adversity, Walker managed to enlarge his business, also thanks to a community and friends who were able to support it and above all an iron will, he claimed to want to become rich as "Carnegie, Ford and Rockefeller put together". To embellish the series there is the protagonist Octavia Spencer, who in 2011 won the Oscar for best supporting actress, for the film The Help and who in this series also acts as producer together with Elle Johnson, Janine Sherman Barrois, Maverick Carter and LeBron James. With her in the Blair Underwood series as CJ Walker, Tiffany Haddish (who is Lelia's daughter), Carmen Ejogo (business rival, Addie Munroe), Garrett Morris (father-in-law) and Kevin Carroll (his lawyer).