Washington
Not only did the American channel intend to broadcast 7000 hours of Olympic programs, exclusively, but in addition it has already sold for months nearly 90% of the advertising space it had planned for the period. Their amount, $ 1.25 billion, was a new record. However, the postponement of the competition which was to drain the audience this summer to spots for Coca-Cola, Visa and Samsung for example, leads these brands to revise their strategy in disaster.
Read also: "Back to square one": Japan confused by the postponement of the Olympic Games
NBC channels have been identified for decades at the Olympics in the United States. In 2016, the Games in Brazil again brought in a profit of $ 250 million for the television network. Comcast, its parent company, plans to do even better this year. It was essential because to win the exclusivity of the images of the event from 2014 to 2020, the group paid the International Olympic Committee no less than 4.38 billion dollars, as well as 7.75 billion more
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