WhatsApp has come up with something new and delights its users with a new practical feature. But behind it could be an advertising strategy.
- WhatsApp users can look forward to a new feature
- The new feature only applies to iOS users
- With the new software update, however, an old feature is removed
There are changes again for WhatsApp users , but only for those who use an iOS device. This function is not available for Android users. Owners of an iPhone can now have chat previews displayed even faster and more easily, using a pressure-sensitive control. In compensation, the "haptic touch" function is removed at another point for iPhone users.
WhatsApp innovation: This feature is added
Since 2015, with the introduction of the iPhone 6s, Apple's smartphone has not only reacted to touch, but also to pressure. The printing function works with the help of the 3D touch. The user has to press the iPhone's display a little harder than usual. Using the 3D touch, users can quickly and easily call up additional information, for example on apps.
In the meantime, since iOS 13, the 3D touch function has been replaced by the " haptic touch ". The principle is the same, but instead of pressing the display more firmly, users must now tap longer on icons or buttons to achieve the effect.
WhatsApp * uses this new function for itself: By a long press on one of the chat partners that are shown in the chat list, the user can call up a preview of the chat history. In addition, other functions can be carried out such as archiving or muting a chat.
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WhatsApp innovation: This feature has to work
For the new feature , an old one has to go. WhatsApp removed the "Haptic Touch" function when previewing the status display. Now the user can no longer see the status of his conversation partner in the preview (by a long press on the display).
WhatsAp innovation: is it really about advertising?
WhatsApp * does not explain why a change in the features took place, but the feature change could be related to the planned advertisement placement.
Oliver Ponteville, head of the media department of "be connect", shared photos from the Facebook Marketing Summit 2019 (FMS19) on twitter. This confirms that WhatsApp * remains half-way advertising-free for the time being. Advertisements are only displayed in the status bar.
WhatsApp will bring Stories Ads in its status product in 2020. # FMS19 pic.twitter.com/OI3TWMmfKj
- Olivier Ponteville (@Olivier_Ptv) May 21, 2019This could also be a reason for the feature change. As the online portal Chip.de suspects, Whatsapp * made the change so that users often open the status bar to see the advertising placed there.
However, this is not the only feature that is new on WhatsApp. Recently, WhatsApp can also be switched to dark mode.
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* Merkur.de is part of the nationwide Ippen-Digital editors network.
