Easter does not take off, doves market risks 20-40% drop

(ANSA) - ROME - The market of Easter doves in the Coronavirus period is bending with the voice of e-commerce and online spending not enough to compensate for the losses of the difficult moment. To testify the current commercial criticality are the same producers of the sector who estimate sales down between 20 and 40% on the basis of the deliveries already made and canceled orders.

Among the most registered problems - the owners of the company report - the very high turnover of products in supermarkets and hypermarkets due to Covid-19 which has clogged - it is claimed - the logistics.

Added to this - companies still say - the lack of visibility given to the product at this time, the closure of bars and specialized shops and the problem of placement in supermarkets relating to the space aimed at guaranteeing social distance given that the product is placed on pallets . "Compared to the last eight days - says the CEO of the confectionery company Maina Marco Brandani - we have recorded losses of around 40% in the sale of bakery products. Online spending in this sector, which is worth 350-400 million, is not it can be a lot of help because it has too little value. We hope for a reawakening of consumption, near the party, also as a meaning for the return to normal ".

"The situation - comments instead the commercial director of Paluani Gianluca Cazzulo is not rosy. We have received cancellations of orders and we are recording losses of around 20-25%. Online shopping does not solve a problem because it represents 1% of our production, approximately 30 thousand doves out of the 3 million doves we produce "(ANSA).