They were thought to be desperately lost for the television cause. A ticket with no return in your pocket, destination Netflix. It missed. Since the start of the coronavirus epidemic, young people have returned to the small screen. In March, thanks to confinement, the duration of television viewing for 15-24 year-olds reached 1.29 hours, compared to 1.03 a year earlier. In the past week, this time has even risen to 1 h 46, which is equivalent to a leap of 86% compared to the same period in 2019, according to figures from Médiamétrie. A year ago, 36.5% of this age group turned on the TV. Currently, they are more than 57%, a jump of 58% Clearly, not only are 15-24 year-olds more numerous in front of the TV, but they also watch it longer.
A revival that this media had not known for years with this segment of the population. The trend is certainly more general, since the French as a whole spent an average of 4:29 a day
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