The radio stations Antenne Bayern and Bayern 3 lose a large number of their listeners. Other stations from Bavaria have cause for joy.
- Antenne Bayern and Bayern 3 have to cope with heavy losses.
- Bayern 1, however, continues to grow.
- The top ten radio stations with the widest reach in Germany.
Munich - The radio is an important anchor for many in the corona crisis. Firstly, with information. On the other hand, the need for good mood music is likely to be great at the moment. But also epic classics and nostalgic ballads are used to manage crises and escape from everyday corona. In addition, almost everyone is in the home office. The result: everyone is their own DJ and can listen to the radio station of their choice.
Antenne Bayern and Bayern 3 lose numerous listeners
But there is bad news for the industry. The latest issue of the Media Analysis Working Group shows this. As a result, around 60 percent of broadcasters have to cope with losses .
"So radio NRW, WDR 2, Antenne Bayern, Bayern 3, 1Live and NDR 2 are among the big losers," it says.
The radio stations are said to have lost more than 6 percent compared to the previous analysis. In absolute numbers, the data from Antenne Bayern and radio NRW in particular sound even more devastating. Both reached over 100,000 fewer listeners in an average hour. As a result, Antenne Bayern clearly fell below the million mark. 896,000 listeners were reached Monday to Friday in the average hour from 6 a.m. to 6 p.m.
The numbers were created in the period before the corona crisis. According to radioszene.de, the analysis period ended in early December 2019, despite the name "ma 2020 Audio I".
Bavaria 1 continues to grow
Despite the heavy losses, radio NRW remains the most popular radio station in Germany. But how much longer? Finally, the lead over Bayern 1 has shrunk significantly. "Because there was an increase of 38,000 listeners to now 1.141 million. The station continues its upward trend, at ma 2019 Audio II Bayern 1 was even the biggest winner, " reports the working group.
In addition to Antenne Bayern, Bayern 3 also has to cope with a considerable loss of listeners. During this period, a total of 54,000 people waived the services of the broadcaster in an average hour. Compared to the previous year, the number of listeners fell by 6.2 percent.
The Munich broadcaster Radio Arabella , on the other hand, is happy to report a success. "In the average hour Monday to Friday between 6 a.m. and 6 p.m. Radio Arabella with 107,000 listeners is ahead of Radio Gong with 66,000 listeners, followed by Energy with 56,000 and Charivari with 45,000 listeners", says the website. The media analysis again shows Radio Arabella as the broadest radio station in Munich and the region, according to the Munich local stations.
The top ten of the channels according to the ma analysis
place | Channel | Listeners per hour (Mon-Fri, 6 a.m. to 6 p.m.) | 2020 I vs. 2019 II para. | 2020 I vs. 2019 II in% |
1 | radio NRW | 1,475,000 | -119,000 | -7.5 |
2nd | Bavaria 1 | 1,141,000 | 38,000 | 3.4 |
3rd | SWR3 | 1,026,000 | -7,000 | -0.7 |
4th | WDR 2 | 1,020,000 | -72,000 | -6.6 |
5 | Antenna Bavaria | 896,000 | -139,000 | -13.4 |
6 | Bayern 3 | 814,000 | -54,000 | -6.2 |
7 | 1Live | 784,000 | -71,000 | -8.3 |
8th | NDR 2 | 750,000 | -57,000 | -7.1 |
9 | radio open | 462,000 | 1,000 | 0.2 |
10th | Hit Radio FFH | 458,000 | -16,000 | -3.4 |
Source: ma 2020 Audio I / Table: MEEDIA