At the start Quibi, mini video platform from smartphone

(ANSA) - NEW YORK, APR 06 - With a streaming platform launched in the days of the pandemic, Jeffrey Katzemberg (exDreamworks) and Meg Whitman (ex Hewlett-Parkard) challenge the new world of coronavirus. Quibi made its debut today, a smartphone-only app that churns out "quick bites", tasty morsels and nine minutes each, in the form of chapter films, reality shows and news.
To create content, Katzenberg and Withman have courted the best of Hollywood, from Jennifer Lopez to Chancethe Rapper, Idris Elba, Bill Murray, Sophie Turner, StevenSpielberg and Chrissy Teigen, while for the "mininews" the material will be provided by Nbc, Bbc, Espn and others. The initiative, which raised $ 1.8 billion in funding, saw the two former CEOs at work for two years: "It will be a huge success or a total flop," media expert MichaelGoodman told the New York Times. Strategy Analitycs.
Before the epidemic, Quibi had to be the diversion to consume in a row from Starbucks, on the subway journey or on an Uber machine. With millions of people at home, Covid has changed the equation: the "tidbits" of the new app will have to see it with the large catalogs of Netflix, Amazon, Disney + and others, all accessible on any screen, from smartphones to iPads at home. (HANDLE).