The Limited Times

Now you can see non-English news...

Germans shop less toilet paper, flour and pasta - but they buy that instead

2020-04-24T14:37:19.239Z


New figures provide interesting facts about the changed shopping behavior of Germans after the first hamster purchases. What is being bought now?


New figures provide interesting facts about the changed shopping behavior of Germans after the first hamster purchases. What is being bought now?

  • At the beginning of the corona pandemic * there were a striking number of hamster purchases .
  • Now, according to experts, a different buying behavior is emerging .
  • This is borne out by new figures on consumer and shopping behavior among Germans .

Hamsters because of corona: rush on toilet paper, rice and pasta seems to subside

The rush of consumers for toilet paper , rice or pasta in the Corona crisis appears to be subsiding. According to the Federal Statistical Office (April 23), sales of these products have recently dropped, reports the German Press Agency (dpa).

In the meantime, there has been a clear decline in hamster purchases, a report by Spiegel Online dated April 22nd: While demand for  flour , pasta , rice , canned goods and toilet paper  has recently exceeded supply again and again, data is missing German supermarkets * show that the sales figures for many products have largely returned to normal from the end of March to mid-April. According to Spiegel Online, this data comes from the company Nielsen, which collects it weekly.

Read here: Shopping in the supermarket: You can make contactless payments up to this amount without entering a PIN

End of hamster purchases in the corona crisis?

According to the report, sales of toilet paper increased by more than 100 percent in March 2020 compared to the same period in the previous year. In other words, the Germans bought twice as much of it. "But in the 15th calendar week (April 6th-12th) the value was minus 20 percent," Spiegel Online continues. "So less toilet paper was sold this week than in the comparative week in 2019." The development of toothpaste was very similar . Sales of flour , which was often sold out recently, are also falling . "But the demand is still greater than normal. In the 15th calendar week, Nielsen registered an increase in sales of 27 percent."

Here you can find out : Aldi and Lidl: This is how much discounters pay compared to Edeka, Rewe and Kaufland

Germans change shopping behavior in corona crisis 

What are the reasons? On the one hand, as Spiegel Online writes, the offer was "naturally limited" in the meantime. What is meant are the partly empty shelves. In addition, items such as toilet paper were rationed in many markets during the corona crisis. "On the other hand, demand has apparently also declined because customers are noticing that supermarkets will remain open and constantly replenished," the report continues. The sales figures for canned goods and finished products, for example, would also have almost normalized, as the data from the product groups recorded by Nielsen would show.

Find out here : Salaries compared: What can you earn at Rossmann?

Noticeable:  According to Spiegel Online's report, the interim plus in frozen food reached "just 53 percent - and not 100 or 200 percent as with flour or canned sausages". The reason is obvious: "It is harder to hamster frozen pizza because the space in the freezer compartment is limited."

Demand for disinfectants in corona time remains high

The demand for disinfectants continues to be above average . Here, however, the sales figures at the beginning of the corona crisis also shot up extremely - "to an increase of 470 percent!" Reports Spiegel Online. The growth in bread mixes was almost as high, "one of the two Corona top sellers from the Nielsen statistics, which, however, only comprises 26 product groups".

Also interesting : higher pensions have been decided: there will be so much more money from summer 2020

Demand for wine, beer and condoms in Germany

According to GfK, the corona crisis has brought about a significant change in the selection of products to be purchased , as the German Press Agency (dpa) also reports. As a result of working from home, sales of computers , laptops and game consoles in the five major European markets of Germany, France, Great Britain, Italy and Spain have skyrocketed, according to the consumer researchers. Recently, the dpa report also asked a lot of questions: wine, beer and condoms.

No big purchases in the corona crisis

Larger purchases * in the corona crisis in this country meanwhile have fewer consumers *: The fear of job loss and short-time working in the corona crisis has pushed the consumer climate index to a historical low, as GfK has announced.

Also interesting : Corona virus: save, spend or invest? What to do with your money now 

ahu

Photo gallery

* Merkur.de is part of the nationwide Ippen-Digital editors network.

Source: merkur

All life articles on 2020-04-24

You may like

News/Politics 2024-03-29T05:06:31.070Z
Life/Entertain 2024-03-15T04:27:39.791Z
Life/Entertain 2024-03-11T07:19:51.654Z

Trends 24h

Life/Entertain 2024-03-28T17:17:20.523Z

Latest

© Communities 2019 - Privacy

The information on this site is from external sources that are not under our control.
The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.