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Trinidad Vergara: "With the pandemic you read less because we are concerned"

2020-04-29T20:44:42.938Z


The Entre Editores editorial project investigates the habits of female readers and conducts the 'Women Who Read' survey in Mexico and Spain.


What does the public want to read? To what does it respond that publishers decide to publish on one topic or another? What stories do publishers choose and why?

Trinidad Vergara, is an Argentine publisher who has been in the publishing sector for more than 30 years and who decided three years ago to get to know readers better, specifically female readers. From the Entre Editores initiative that she created, Vergara considers that the essence of the problem of the publishing world is not listening enough to the public and considers that women who read have been ignored. "Women are 70% of the book-buying public worldwide," says Verne from Buenos Aires.

After conducting a survey about reading habits and preferences in Argentina. Vergara, former president of the Argentine Chamber of Publications, decided to carry out the study among readers in Mexico and Spain, the main markets for books in Spanish. In mid-July the results will be known but in the meantime the consultation carried out in Argentina showed that the women who read the most are between 18 and 25 years old and that 51% buy their books in bookstores.

Another fact from the survey is that women prefer to read at night. “This helps us understand and listen to them. In general, women have very little free time and leisure for her because most of the domestic, family and care work falls on her, although these roles are increasingly shared with men, ”Vergara explains.

What do readers prefer when choosing a book?

“They are great readers of fiction. Most like stories that move you: historical novel, romance novel, thriller, and crime novel. ”

How important has the explosion of feminism in Latin America been for publishers to turn to these stories?

“Editors are always alert to what is happening around us. We are interpreters of the present. We are attentive to the interests, tastes and needs of reading and entertainment in our world today. Interpreting the waves that surround us. Therefore, it is not uncommon for books to be published that have a lot to do with what is happening. At some point it is reasonable and at another it is absurd. Chances are that after this we have an explosion of pandemic books. As for feminism, we know that it is something transversal, an historical era that puts behavior with women in the right place and they are clearly noted in books. We have more and more female heroines, female detectives, policemen who solve cases. The classic detective who was a drunkard of the mid-twentieth-century crime novel has almost disappeared. ”

That there are more stories with women in the center has to do with the demand of female readers?

“We suppose it, that is why from Entre Editores we want to do the survey. To help publishers make those assumptions measurable. Being closer to our readers and knowing how women behave when choosing books and buying books ”.

Do you think that the Latin American publishing world does not give women writers enough space?

"I do not agree that we are not publishing women. There is no predisposition to publish men or women. One chooses literary quality, a type of book and depends on how your editorial project is, if it is more literary, commercial, etc. Perhaps there is impatience on the authors' side. ”

In these difficult moments do we read more or less?

"With the pandemic you read less because we are concerned. People who already read maybe we are more attracted to reading, if possible, but I read a little less, with less concentration. In a meeting with readers they said that in these difficult times they are reading less because they are worried about everything that is happening, we are deconcentrated by the terrible news, the dead… ”

Women who read are more ...

"Comprehensive. The level of understanding is increased. We will be quite surprised by what our reading sisters in Mexico tell us after answering the survey. It was impressive what was experienced in the Women's Day march, on March 8, in Mexico. I think we are talking loudly for the first time. ”

At this link you can participate in the 'Women who read' survey

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Source: elparis

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