The weeks pass, the confinement is stretched and the craze for television is confirmed. In April, the time spent watching TV programs reached 4.40 a day, one hour more compared to last year (see box below). " The television audience has grown by around 30% ," said Thomas Valentin, director of programs and antennas for the M6 group.Today, more than 8 out of 10 French people watch the small screen daily. Against 1 in 10 French people who consume video on demand every day. Platforms like Netflix favor ultra-individualization, with algorithms that decide for you. However, today, it is the need to meet all together in front of the show station and to choose a program with your family, which prevails. It is a major phenomenon ”.
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