Phase 2: Fiab launches the #primalabici campaign

#PRIMALABICI is the hashtag chosen by FIAB (Italian Environment and Bicycle Federation) for the new campaign to promote the use of two wheels in all urban journeys. Fiab wrote it on its website.

The association explains that "the bicycle - always, but even more in this period - is certainly one of the means capable of guaranteeing social distancing (primarily for getting around the city), it is a valid alternative to public transport, which will work initially with a 'narrow gauge' as well as, as also indicated by the WHO, an activity recommended to keep us healthy ".

The campaign, explains Alessandro Tursi, president of FIAB, kicks off "to reaffirm the importance for everyone of being able to choose the bicycle as the most efficient and sustainable means of transport for going to the office, company or factory".

"To facilitate citizens in choosing sustainable journeys in this delicate Phase 2 - Tursi points out - it is essential that the new decree includes the authorization to reopen the bicycle sales shops starting from May 4th".