Fashion at the time of the covid, Milan launches the first Digital Fashion Week - Lifestyle

 The first Milan Digital Fashion Week organized by the National Chamber of Italian Fashion to promote men's and women's collections will be held from 14 to 17 July. The event will be dedicated to men's and women's proposals for spring / summer 2021. Giorgio Armani instead decided to present the Giorgio Armani and Emporio Armani men's and women's collections in Milan in September 2020. If then it will be a real or digital parade, that will be the evolution of the pandemic to say so. The Armani Privé fashion show will be postponed to January 2021 and will be held not in Paris, but in the historic Palazzo Orsini headquarters in via Borgonuovo in Milan. The digital project of the Camera della Moda was born on the basis of what was done last February, during Milano Moda Donna, with the platform "China, we are with you", which had been launched to allow the Chinese to follow the fashion shows. Then there were over 25 million people who managed to attend events remotely, in what in fact turned out to be the first digital version of a fashion week today.
National Chamber of Italian Fashion, starting from that success, for July will propose a digital platform where photographic and video content, interviews and backstage of creative moments will be presented, organized in a calendar with slots dedicated to each brand, with the aim of creating a program that can be used by all operators in the sector. The calendar will be enriched with additional content such as in-depth webinars on topics dedicated to operators in the sector (only on accreditation), lectio magistralis in live streaming with leading figures of the fashion system and moments of entertainment / live performance by creatives. To support young brands, which today need them more than ever, the Chamber will support the production of their digital content. In parallel to the presentations of the collections, a section of the platform entirely dedicated to showrooms will be activated. "The development of a Digital Fashion Week is a concrete response to the moment we are living, which gives us the opportunity to continue the path started in February with the" China, we are with you "initiative - comments the President of the Chamber Carlo Capasa In this difficult situation it is essential to give all companies the opportunity to present the men's spring / summer 2021 collections and the men's and women's spring / summer 2021 pre-collections during the Digital Fashion Week in July. support the restarting of the entire Fashion system both to reach the media, buyers and the entire fashion community through a multitude of contents, designed for all the players in the system ". Milan Digital Fashion Week will be visible on the digital channels of the National Chamber of Italian Fashion.