A 90% drop in earnings that is not expected to stop soon comes after unprecedented successes of the studios, such as "The Avengers" and "Frozen"

• A phenomenal success. "The Avengers: End of the Game"

  Photo: 

  From the movie

Just a year ago, Disney Studios sat on the roof of the world, thanks to the phenomenal success of "The Avengers: End of the Game." Last week, the company announced a 90 percent drop in earnings and, according to experts, the deterioration is not expected to halt anytime soon.

"End of the Game" grossed $ 2.79 billion, bypassing "Titanic" en route to the summit of the most enthralling movie chart in history, and provided a glorious end to an epic film series that began more than a decade earlier.

This was not Disney's only success in 2019 six other films ("Breaking the Ice," "2" Star Wars: Rise of Skywalker, "" Aladdin, "" Toy Story, "4," Captain Marvel "and" The Lion King "succeeded in the long-awaited billion-dollar line - an incredible and unprecedented achievement.

Then came the Corona. All the Disney theme parks were closed, all the big movies to be screened were rejected, and the entertainment empire began to take a beating on all fronts. In fact, apart from Disney, the company's new streaming service designed to defeat Netflix, the company has been paralyzed since the outbreak of the epidemic.

More than 55 million people have signed up for Disney's new streaming service to date, but spending on launching the new brand and low subscription prices (designed to lure Netflix subscribers) have led to more than $ 800 million in losses in the last quarter.

So what will be? Although Disney's Disney theme park is set to open this week, with restrictions of course, it's hard to see how the media giant will return to the place it was in late 2019. On the shelf ("Mulan", "Black Widow" and more), but will the audience really come to the cinemas again?

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Disney has already announced that one of these potential blockbusters, the fantasy movie "Artemis Paul," will be going straight to VOD. Will any other huge films follow, and when will new films ever be available?

Naturally, experts currently have no answers to any of these questions, but they all agree on one thing: the day Disney recovers, it will be known that the epidemic is finally behind us.