Aldi, Lidl & Co. are getting competition: The Russian supermarket Mere opens new branches in Germany and expands alongside the large discount chains.
- The "usual suspicious" German discounter chains like Aldi * , Lidl & Co. have been competing since 2019 .
- A Russian supermarket chain is driving its expansion in Germany .
- Mere , nicknamed "Russen-Aldi" , has already opened the third branch.
Halle-Neustadt - Germany can look forward to further discounter growth. In addition to Aldi *, Lidls & Co., East German citizens can also choose from the Russian supermarket Mere for their grocery purchases - and not just once. The discounter chain has already opened its third branch in Germany. In this way, they gradually come closer to their goal of the 100th branch in Germany.
Russians supermarket competes with Aldi: discounter chain opens new branches in Germany
The opening of the first store of the Russian discounter Mere in Leipzig is now several months ago. The supermarket chain in Germany has tripled since then. At the second location in Zwickau , the sliding doors were opened a short time later. The third prank followed in Halle-Neustadt . According to chip.de, the rush of customers who were keen to buy was already immense at the first two openings. In the new federal states, the range and concept of the "Russen-Aldi *" seems to be well received by buyers.
Mega crowd, breakdown & criticism: This is how the Russian discounter opening in #Leipzig went. #Mere #Torgservis https://t.co/m0mvtJB9eT pic.twitter.com/ClNf5olYL5
- TAG24 NEWS Leipzig (@ TAG24LE) January 30, 2019Russians supermarket expands: Mere becomes competition for Aldi, Lidl & Co.
Other supermarket chains such as Real , Edeka , Rewe , Aldi * & Co. must therefore dress a little warmer. After all, they are already vying with each other in the newly occupied urban area of the eastern metropolis of Halle for the favor of almost 100,000 potential consumers.
The Mere makers have apparently already chosen the next location for another store opening. In Homburg they are still in negotiations with politics. However, this is impressed by the new line-up in the discounter series. Certain unfounded fears of contact only have to be cleared out of the way, it is said. The high customer frequency already makes it clear that Mere is a serious player.
* merkur.de is part of the nationwide Ippen-Digital editors network.
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List of rubric lists: © picture alliance / dpa / Jan Woitas