Coronavirus: Across, digital marketing can help recovery

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(ANSA) - ROME, MAY 14 - Investing in customer careautomation, focusing on process automation and userexperience, outsourcing digital marketing. These are the tips that Across, a digital agency specialized in multi-channel marketing performance aimed at leadgeneration, proposes which actions are necessary to encourage the recovery of companies, and to return to being competitive. In this scenario, Across observes, consumers have changed their purchasing habits and businesses have had to adapt their systems in record time to deal with the many requests received. Although the specific event was unthinkable, this situation has revealed some substantial gaps in the customer service systems of many business realities. According to Across, by integrating a customer care automation system into its marketing strategy, it is possible to guarantee fast and efficient customer service. Ichatbot are playing a fundamental role. A virtual assistant is operating 24 hours a day and 7 days a week, providing immediate answers but above all simultaneously managing an unlimited number of requests. Equally important for Cross is to focus on the automation of processes and to encourage the user experience, with a view to placing the needs and desires of consumers at the center more and more. Finally, there is the business process outsourcing, according to Across, a growth opportunity for companies because it reduces waste in non-strategic internal sectors to redirect resources towards primary processes for the core business. Choosing to outsource marketing, the company underlines, is often the best way to reduce fixed costs and at the same time increase turnover. (ANSA).