Many men have been grooming their beards in recent years, and grooming companies offer a variety of facial hair styling and cleaning tools

• Old routine

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In recent years, the old man has earned a place of honor on the faces of Israeli men throughout the year. There are those who flaunt a beard for religious reasons, others want to broadcast an erupting masculinity, and you can't talk about a beard without mentioning the hipsters who made him a real accessory.

"I grow old on the face from 2005, long before it became a trend," says Tal Johnson, a hair stylist and barber shop owner in Holon. "Six years ago, on my visit to Amsterdam, I discovered Barber shops, which are dedicated men's tales where the old man receives professional and dedicated care. I decided I brought the idea to Israel and was one of the first to set up a bearded men's number." Johnson chose his Barber shop five years ago with his wife Rosa in Holon. "Tel Aviv came to me, and only later did similar numbers emerge in Tel Aviv," he laughs. 

"We provide designing, arranging and cleaning treatments for long and short bearded people instead. I found that men are as sensitive to their beard shortening as women are sensitive to their short pony." The Hall of Fame for the bearded people come from all over the country: "Secular people from all over the country and some ultra-Orthodox from Jerusalem who want to arrange the beard come here. They do it underground because the rabbis do not approve of the beard's arrangement. So I arrange it so that it does not look too made, and still get a clean beard. And aesthetic, ”Johnson reveals. 

The bearded community in Israel is booming, and Johnson even manages the Facebook page barbers972 - The Elders of Israel, where members are up to date with innovations, trends and professional secrets for grooming and maintaining the beard. "The bearded community in Israel is growing. Cultivating the beard is not a passing trend, and has become a real culture over the years. The proof of this is the occupation that was once marginal and is now available across the country to barber shops and beards who are thirsty for information," Johnson points out.

Local supply

In Israel, the demand for dedicated beards has recently increased. But many grooming brands seem to have recognized the potential of being late, and only in the past year have started offering dedicated series for facial hair enthusiasts. 

If in the past, beards had to bring products from abroad, then the supply chain in stores and stores is large and impressive. On the menu you will find: shampoo, nourishing oil, moisturizer, wax, clay and pomade for a thick beard. "It is known that men with beard or bristles should pay special attention to Cleaning and grooming their beards. When the old man is considered one of the leading trends in the male worlds, the task becomes complex, "says Maya Lazar, director of training L'Oreal Paris. 

"It is not always possible to make an appointment to tell about the maintenance and styling of the beard. Therefore, the existing products provide an ideal solution and complementary action for those who want to enjoy a clean and beautiful beard look." First of all, remember that under the beard there is the facial skin, and it is important to keep it clean. Do not spare your face a wash of water and soap designed for bearded facial skin at least twice a day. If you have a long beard, be sure to wash your beard hair well at least once a day. Johnson shatters myth and updates: "When it comes to beard hair, a dedicated shampoo can be used, but even the usual shampoo where you overlap your hair and love its scent will do the job. The extra preparations designed for grooming are important to choose carefully," he says. 

The recommended grooming routine includes enriching the beard with softening and nourishing materials. In order to give the beard a nice soft touch, it is important to massage the beard's hair after drying with dedicated oil. Also, wait for full drying of beard hair and avoid smearing the oil on wet hair. In addition, it is important to comb the beard hair daily to prevent bacterial contact and build-up. 

"The beard comb is not recommended with a head comb, since head and beard hair are not similar in their behavior and shape. Choose a comb with wide teeth and avoid metal combs. The beard's preferred comb is one made of wood," says Lazar. If you want to cultivate a long "Herzl beard", let it grow for half a year without touching it and disrupt the way and pace of growth. Then they came to the care of a professional beard designer.

Maintaining hygiene 

"Once and for all - you should know that there are differences between beard hair and head hair," says Dr. Sion Mercer, a dermatologist. "Beard hair is dense, thicker and drier, so it should be treated differently than head hair. It is important to nurture, soften and clean it with specific materials just as it is important to clean the scalp and overlap it with the materials that are designed for it. Mustache and beard hair near the respiratory area (nose and mouth) and it serves as a filter for everything we inhale or breathe - head hair does not. " 

According to Dr. Mercer, in proper hygiene there is no reason for a beard to become bacterial. ”The article on beard and covid 19 on the World Health Organization website made it clear that there is a concern that beards cannot optimally tighten the mask in front of them, thus increasing the chance of getting infected. In Corona. Surgical masks, which are recommended for the general population, can be tight-fitting and provide a suitable response to preventing the infection. The recommendation was mainly for medical personnel, and even then they were instructed to be sensitive to beards for religious reasons. " 

Many of the acne sufferers and skin diseases that affect the appearance of the facial skin, and create pimples and noses, choose to hide the same skin lesions through the beard. According to Dr. Mercer, the razor operation itself can cause skin irritation and aggravate the phenomenon, so it is advisable to avoid beard care in these cases. There are a variety of beard care, design and softening products that can help and are even considered necessary for beard maintenance. 

Sometimes, many beards are skeptical of them and tend to think that this is another marketing trick that will help them spend some more money. "I don't think these specialty products are gimmicks. If the preparations help that man to maintain hygiene, grooming and improving appearance - what's good. He will continue the grooming work and know that it is harmless at all and even gives him a well-groomed and beautiful beard," notes Dr. Mercer.