Asus uses technology from the Israeli company Zik-It, a technology that allows you to dress models without using a studio

• Asus

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  Reuters

Israeli Pride: As a result of the Corona crisis, Asus is currently using the technology of Israeli Zik-It, a technology that allows Asus to dress models without using a studio. The unique app allows customers to swap items "like a chameleon" from virtual stores and try them out on their own.

Yael Wiesel, CEO of the company and a former officer in the Air Force, told "Israel Today" that she took ideas related to aerial photo mapping and space exploration and transferred them to the consumer field. As we were laying out 2D maps about cities, we thought about how to dress people. It's a technology with a lot of apparel patents. "

In Corona, it caught crazy acceleration beyond what we expected. Asus and Adidas could not photograph models as usual, so Zik-It became the official studio of Asus during this time. When the epidemic started, they sent us pictures of a lot of models wearing a tank top and shorts and in seconds we "dressed" them. They were so amazed at our ability, so even though we will continue to display Asus' clothing on models digitally in a sizable percentage. "

She says, "Not all fashion chains have opened the measuring boxes, like Zara for example. And we offer a replacement that provides even better response to the real world. You can sit at home and see for yourself, it opens markets for online purchases like wedding dresses, children's clothing and swimwear, shopping That people don't like to do or that are debatable. "

Did you feel it would be a success?

"The big companies, including Asus, have approached us, which is pretty amazing. I think the main thing that matters here is the right solution at the right time for the right companies. We operate in a very fun business that has evolved in recent years and it has fascinating technology. To technology like ours. "