Yes's advertisement in which Noa Kirl portrays a US soldier in the Vietnam War is problematic in every way • Imagine that the US would have made a similar advertisement with the song "Two Fingers on Sidon" in the pop version

• The main thing is that it is photogenic. Noa Kirel

  Photo: 

  Eyal Nebo

yes is known for its grandiose commercials, which come to illustrate to viewers waiting for a unique viewing experience, but sometimes their choices are very puzzling, as in a recent commercial starring Noa Kirl.

In the advertisement, Kirl looks separated from her father on her recruitment day, and he rushes home because they are coming to install yes yes. Kirl doesn't enlist in the IDF, she enlisted in the U.S. Army, and the era is the Vietnam War. She immediately fights on the battlefield, singing engineered words about having to fight while everyone in the house is watching yes plus. The lyrics are sung against the tune of the song "Let the Sunshine In" from the movie "Hair," a Vietnam War protest film that took the lives of nearly 60,000 Americans.

• Noa Kirl joined the IDF

• Noa Kirl's next job

In this song in the movie "Hair," the soldiers march on airplanes and from there to death on the battlefield - a scene that was also reproduced in a .yes clip but in a commercial for Kirl and her friends fighting photogenically and shooting an invisible enemy. Real beauty of war.

The choice of song, Vietnam atmosphere and movement Kirl is a problematic combination in every way. Admittedly, explosions and shoots are well shot on television, but why choose a real war and a protest song to come out against this war? Imagine that in the US they would make a similar advertisement with the song "Two Fingers on Sidon" in a pop version with dancers dancing in the rain of shells in Lebanon.

And Noa Kirl, who the IDF Department of Labor worked overtime to recruit her on the Talent track and make sure the whole world knows about it, stops the mid-war advertisement because it's already 5:30 and she has to go home. Libby with the real soldiers, those who stayed Saturday and stand at checkpoints, who see this advertisement and feel suckers who are in the IDF, and not Noa Kirl's army.

The advertisement for yes plus