Rolf Heinz details his vision for the necessary restructuring of the press distribution system, which is today in grave danger.
LE FIGARO. - The Prisma group is one of Presstalis' first customers. Are you going to participate in the daily newspaper takeover project?
Rolf HEINZ. - Our objective is simple but crucial: to preserve the distribution of the press today for the long term. It is possible to find a lasting solution that goes beyond two or three years. We must avoid reproducing a bankruptcy which would have harmful consequences on all fronts. With the groups CMI France and Reworld Media, we have given our agreement to our participation in the financing of the reorganization of the sector as part of the project to take over Presstalis under three conditions.
What are these conditions?
First, a principle of solidarity, that is to say that all publishers participate in financing up to their share of revenue
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