Usa - Fitting rooms off limits, how retail changes in the USA

It is forbidden to touch or try on clothes, it is forbidden to test cosmetics: after months of online life, stores in the US begin to reopen but the safety measures planned to stop the spread of the coronavirus have turned the shopping experience upside down. Chains and boutiques that until before the pandemic encouraged to enter, touch, try and the more time the customer spent inside, the better it was, now they can't wait that, once paid at the checkout, the buyer leaves. Mandatory masks add the final touch: the goal now is to speed up and simplify purchases also through a clearer display of goods by genre: jeans on one side, shirts and T-shirts on the other.
    Small steps to resurrect a sector of the economy affected by the virus: four large chains - J. Crew, Neiman Marcus, Stage Stores and JC Penney - have already gone bankrupt.
    Apple takes the temperature at the door. The Best Buy electronics supermarket asks customers to come by appointment. Macy's and Nordstrom have abolished the alterations while Gap has closed toilets and fitting rooms. The giant of Sephora cosmetics no longer allows you to test foundation, mascara and lipsticks. Other stores quarantine returned products for 72 hours before returning them for sale. The American Eagle teen clothing chain is testing a protocol developed with the help of doctors in over 430 stores: at the entrance, bottles of amuchina and masks invite you to disinfect your hands and protect your nose and mouth after going through the thermoscanner for fever measurement and on adhesive mats to clean the sole of shoes. You pay through a Plexiglas partition wall. The chain has also introduced the closed number for access to the shop: when the turn to enter arrives, the notice arrives via sms.