Drastic step of the one-euro chain Euroshop: The company will now increase its prices drastically. Do the customers play along?
- Euroshop has apparently come under financial pressure due to the corona crisis.
- The bargain chain had to leave the one-euro concept behind.
- A new unit price has been in stores for a few weeks now .
Due to the crisis caused by the corona virus, the discounter chain Euroshop has apparently run into financial difficulties. 16 years ago, in 2004 the first Euroshop branch opened in Germany. Available there: stationery, decorative items, books and sweets. Until the last: All products cost one euro. The company was actually very successful *. But a few weeks ago there was a new price.
Euroshop is part of the JE Schum family business near Würzburg, which started in 1877 as a local iron trader. The founders had probably copied the idea for Euroshop in the USA, where one-dollar stores are particularly popular.
Corona is to blame: Euroshop announces new price - no longer just 1 euro
The reason for the crisis is apparently the corona pandemic . For one thing, all Euroshop stores across Germany * had to close in mid-March due to corona restrictions. As a result of the restrictions, numerous companies faced economic difficulties . The new hygiene rules also cause high costs for companies. According to Chip, the employees say that the costs for these “very strict” measures must be passed on to the customer. For example, every shop now has disinfectants at the entrance, plexiglass panes and disposable masks for the sellers. On Facebook, the chain explains that the surcharge is necessary for their future . Other discounters recently announced publicly that they might increase their prices *.
One euro chain the price - there is another change
The price increase is 10 percent , which is unusually high. In order to increase the acceptance of the surcharge, Euroshop also posts photos of employees on the Facebook profile who thank them for the changeover. One example is: "I am happy to finally see my customers again. Today, tomorrow and in the future. € 1.10 per item ... for our future . Thank you for that."
The range of a EuroShop branch should include 5,000 items , for which the new price of 1.10 euros applies without exception . And the chain announced another innovation: branches are now increasingly accepting payment by card or smartphone * .
* Merkur.de is part of the nationwide Ippen-Digital editors network
