At the height of his 86 years, Jacques Séguéla experienced crises: May 68, the oil shock of 1973, the crash of 1987, the bubble of 2001, the financial crisis of 2008-2009 ... The 2020 vintage will have forced him, as a precaution for his health, to confine himself in his house in Normandy. But the coronavirus was not right in its faith in its advertising profession. Why would she have had it this time? “Advertising is part of life. And how beautiful life is when death lurks, ” points out Jacques Séguéla, still officially an adviser at Havas, where his office adjoins that of Yannick Bolloré.
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Nothing changes, everything changes. Sixty-five years ago, the creative whirlwind with a permanent tan made sponsorship by ensuring the financing of its 2CV round-the-world trip by brands. The advertiser then experienced the transition from advertising to advertising, the golden age of the TV spot, introduced in French homes from 1968, then it was necessary to ride the wave of films
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