TV in the coronavirus era, women make a difference

(ANSA) - ROME, JUNE 01 - Accustomed to reinventing themselves in every situation, ready to do their part without sparing themselves, perfect balances between children and work more than ever in times of coronavirus, between Phase 1 and Phase 2 women made the difference also in terms of television viewing, as the Auditel data processing revealed by the Osservatoriodello Studio Frasi.
    During the lockdown (9 March-3 May), overall listening rose 38.5% compared to 2019; from 4 to 31 May, when the quarantine links became loose, the growth was reduced to 11.5% (for 53% women). If in the first phase, with the strong presence of men at home, women represented 55% of the TV population, in phase 2 the share rose to 58%. A sign that, once the more rigid emergency is over, it is above all men who leave the house and once again it is up to women to take care of children and young people. And if in the first phase almost half (46%) of the time spent by boys and girls was shared by the mothers (technically by a woman over the age of 35), the co-vision with the dads touched the peak of 42 % in the week between 9 and 14 April has now dropped to 35%, while co-vision with mothers, grandmothers or in any case with women over 35 is still 42%.
    A curiosity regards A place in the sun: the historic soap of Rai3 had to stop shooting due to coronavirus and larete, after the new episodes ended, decided to air the 2012 season. Orphans of the new episodes, however, almost half of the women who followed her largely (56%) preferred to switch to other networks: 24% of those who had followed at least two episodes before the pandemic chose Soliti unknown on Rai1, 9% went to Canale 5, 6% to Rai2, the rest it is spread over other networks. Instead, A little I'm at home works, the spin off exclusively on RaiPlay in which the public found the condominiums of Palazzo Palladini at the pre-health emergency: in the first 18 days it accumulated 931milaminuti of vision (15,516 hours) and 327 thousand clicks. (HANDLE).