What if the next world, which many are calling for, also went through more sustainable finance? The French are sensitive to this question. They invested an additional 3 billion euros in products labeled "responsible" in 2019 (+ 24%), mainly through employee savings and banking products according to the annual Finansol / La Croix barometer. This increase in outstandings (€ 15.6 billion) is due to the rise in markets in 2019 - the value of assets has increased - as well as to the activity of banks. They made 810,000 new subscriptions, twice the number in 2018. Employee savings, which represents almost half of the outstanding amount in socially responsible investments (SRI) also increased very strongly (21%).
Read also: The advent of responsible finance
This attraction has no reason to weaken. Especially since “green” investments have weathered the crisis rather better. The value of “sustainable” European funds fell by 10.6% in the first quarter (- 16.2% for conventional funds), according to
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