(ANSA) - ROME, JUNE 15 - Central, transversal, multidevice and traditional set, resilient even in times of pandemic. Latv archives a golden season, despite its anomaly: forced quarantine complications, consumption has grown exponentially. And in the era of social and streaming, Rai eMediaset continue to bring home 70% of the early evening plays.
To make the accounts for the period just passed is the Osservatoriodello Studio Frasi, based on the processing of Auditel data.
On the whole of the season (15 September 2019 - 13 June 2020), consumption averaged 11.4 million viewers in the 24 hours and 26.2 million in prime time (20.30-22.30), with a growth of just over one million individuals on average day (last year there were 10.3 million) and 1.8 million in primaserata (compared to 24.3 million).
Those who watched TV dedicated an average of 6 hours and 11 minutes every day (equal to 4 hours and 41 minutes in the average of the entire population), almost half an hour more than the previous year.
Rai remains at the top of the publishers, with 35.9% of sharenelle 24 ore and 36.7% in prime time; Mediaset follows, respectively with 32.3% and 33.7%. In short, the 'old' duopoly still rakes 68.1% in 24 hours and 70.3% inprime time. In third place Discovery on average day at 7.6% eSky in prime time with 6.8%.
Mirror of the times - and therefore revolutionized - the classification of the most popular programs. At the head three communications by the Prime Minister Conte, broadcast on Rai1, Canale 5, La7 and on the allnews: the most viewed, that of 26 April on the coveted end of Phase 1 (24 million 31 thousand spectators with 74.58% dishare). In fourth position the live broadcast of Pope Francis' Prayer Urbi et orbi in a deserted and rainy Piazza San Pietro (16.7 million and 63.19% on Rai1, Rai2, Canale 5, La7, Tv2000 and all news).
Digital Auditel shows a clear prevalence of Sky over clicks (4.8 billion); on the time dedicated to viewing clips, fragments and programs, Mediaset produced the highest value (167.4 million hours), followed by Rai (161.5 million). (HANDLE).
Resilient and multidevice, a golden season for TV
2020-06-16T14:01:56.589Z
Central, transversal, multidevice and traditional at the same time, resilient even in times of pandemic. TV archives a golden season, even in its anomaly: thanks to the forced quarantine, consumption has grown exponentially. (HANDLE)