In the midst of the clouds caused by the exceptional Covid-19 crisis, the little ray of sunshine that emanates from the Reuters Institute's annual report on information consumption in the world is welcome. More and more readers across all continents are paying for access to quality information. In France, they were 10% last year, an additional point in one year. In the United States, at the forefront of major trends in the media sector, the proportion is 20%, four points more than last year, and twice as much as four years ago. In Norway, 42% are subscribed to online media (+ 8 points over one year)!
In each country, readers tend to turn to the major media brands, which concentrate between a third and a half of subscriptions, like the New York Times and the Washington Post in the United States. But, observes the report, " in Norway as in the United States, a significant minority now subscribes to more than one subscription,
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