True, Kirl's signature on the American label is tremendous, but history shows that Israeli singers have a hard time breaking through the US market, and Noah could have done without the noise and clangs of public relations.

• Not there yet. Noa Kirel

  Photo: 

  Oren Ben Hakun

Last Wednesday, 6:35 am, my Wetsap lands a press release under the headline: "Moving Kirl International !!!". Unusual hour for notifications unless the house is burned. As expected, within minutes the sites were filled with Kirl's exciting message and achievements, and rightly so. 

Before you kill me, those who follow me know that I am very in favor of Noa. Still, one thing bothered me: Why come out with blast headlines in the style of "Moving Kirl International" at a time when no one outside of Israel knows who she is and no song is expected to be released in the coming weeks? 

True, the gospel of Kirl's signature is just as great. Not every Israeli singer has their brains in a company where giant stars like Cardi Bee and Bruno March are represented. And yet, history shows that Israeli singers find it difficult to break into the American market, and with the exception of a breast of lead that managed to tickle the American hearts a little, it didn't happen to anyone.

What Gal Gadot managed to do in cinema was that no singer could do in music. Rita's English album seems to be that the Americans are not buzzing in their sleep, Harel Skaat's contract with a senior American manager came to the knowledge of "Mako" and as far as I know Nint does not plan a performance at Madison Square Garden.

A similar mistake was made recently with financing songs. According to the announcement and noise surrounding the casting of the singer for the Chicago musical, the local singer didn't seem to be coming off the Broadway stages until her final day. When the truth was revealed, the criticisms she had and the explanations she had to give afterwards in the media were very unpleasant. On the other hand, the modesty of Sasson Gabay, who appeared far more than her and received respectful reports and interviews, the list, to me, is much more.

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I'm also pretty sure that if statics and Ben-El, who is still trying to break into the difficult market in the world, were able to return In reverse, they would do everything differently. Quietly silent and no blasting messages. Margie, for example, who was also signed to Haim Saban, preferred to keep it to himself and his managers even tried to prevent my posting on the subject, even though it was positive news. Why? Because it will be much easier to tell about achievements and successes and it is very difficult to explain an unsuccessful experience. Noa could have done without that noise, because if there is a singer in Israel who can innovate for Americans - it is her. It is precisely this explosive and rather outdated message, which mainly has many digits and dollars, can do more harm than good, and it's a shame.