Football returns and finds its audience on TV

(ANSA) - ROME, JUNE 30 - Football restarts, adapts to empty lists, but finds its audience on TV.
    The Italian Cup was the first to return to the field: on June 12, the Juventus-Milan semifinal was followed on Rai1 by 8.3 million spectators equal to 33.96% share, 200milettettatori and 2 percentage points more than the game diandata, played on February 13 (8 million 95 thousand with 30.85%, always on the Rai flagship). The other semi-final, Napoli-Inter, collected 7.1 million and 32.35% on 13 June (up compared to the first leg, followed by 6.9 million with 26.37%). The final, Napoli-Juventus, glued 10.2 million fans, 61% men, to the studio from the Phrase Studio.
    The blues led by Rino Gattuso won on the Olimpico pitch and on TV. Indeed, on the small screen the Neapolitans played at home: if the average share was 39.6%, the Campania region reached 59.7% against 49.1% in Piedmont. The Italian Cup was awarded on penalties: on the last penalty, listening was 10.6 million, equal to 45.4% (which in Campania reaches 65.8%). The eternal passion for the ball rejuvenates the public of Rai1: the average age I declared followed the final - still indicates the Studio Frasi - is 53 years old, 8 years less than the public of the flagship Raia June 2020.
    As for the series A, in the last two days, listening to football on the Sky brand channels is higher than the previous season, with percentages almost always double-digit: this is the case of Udinese-Atalanta, Turin-Cagliari, Parma-Inter and of the Direct goal; albeit slightly (-2.7%) lose Juventus in the match against Lecce.
    "Football remains one of the most loved 'genres'", notes Francesco Siliato, head of the StudioFrasi Observatory. "With the empty stadiums, perhaps we could have expected a greater increase in the television audience.
   We will have to see at this point if those who cannot go to the stadium decide, if they are not already, to subscribe to pay TV." (HANDLE).