The successful musician pair will step into the shoes of Bar Refaeli, Sandy Bar, Aki Avni and Mali Levy • Next week the first brand-name campaign will be filmed • First release
Ben-El Tabori and Static
Photo:
Oren Ben Hakun
First release: The Milky brand, the delicatessen brand sold in Israel, will soon launch a new campaign led by the successful musical duo Static and Ben-El.
"Israel Today" has learned that next week, the country's first brand-name campaign will be filmed in the lead of the duo and with dozens of dancers. In addition to the television campaign to be filmed, the collaboration between the parties will also release a new clip and song of the pair whose contents are kept confidential. The song was written by Static and the music producer of the pair Jordi (Jordan Peleg). The clip will be directed by Shahar Segal, who is considered one of the leading commercials in Israel, led by the advertising agency that accompanies Strauss Israel, in Oman Bar Rivnai.
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Strauss confirmed the details, explaining that "Like the singers, Milky is also one of Israel's leading and beloved brands and is becoming so by combining simplicity with innovation."
Statik and Ben-El are considered the most successful musical pair in Israel. In the recent past, they also integrate into the American arena and even planned a tour with Pitbull, but everything was postponed because of the Corona. They will soon be filming as judges at Rainbow Reality's "Masked Mask" reality show and last week they released the Pride Song along with Nasrin who already has nearly 4 million views.
The delicacy's campaigns are considered highly talked about and reviewed. Previously, the campaigns were led by Bar Refaeli, Sandy Bar, Mali Levy and more. In recent years, Milky's media language has been accompanied by campaigns led by director and filmmaker Roy, who accompanied the brand in its 40th celebrations last year as well. It will be interesting to see the cooperation between the parties coming up this summer already.
