Beach Couture, for the new essential style swimwear and technological and refined fabrics - Lifestyle

At the seaside in style. A strong trend in costumes for 2020, but the trend, experts in the sector say, will continue still further, concerns the custom made, intended as a high range rather than tailored, and a strong technicality. And there are many Italian brands that guide this upward push in a sector where the offer is extremely varied and for all budgets. Here we talk about the so-called Beach Couture. David Shah, famous trend forecaster and editor of View magazine, stresses that the trend "has become more and more exasperated through new languages ​​and above all new materials that are largely produced in Italy. It is an offer more polarized than ever where low and they do not touch each other. It concerns swimwear, beach or holiday clothing in general and urban outfits. A revolution in the purchasing model awaits us. The consumer is on the hunt for traceability and ethics, for a beautiful and well-made product. We are saturated with low-cost and low-value products . This crisis has taught us to read the labels as we do when we buy a mango or steak. There is a great future for those who remained standing and for those who produce in Italy".
The 'unique' and therefore certainly not cheap swimsuit is very high technology and is part of real collections with coordinated and equal accessories to be elegant even in summer on vacation. The expert Umberto Amato says: "These are garments, clothes and accessories with extraordinary graphic purity, sometimes almost excessive, which are inspired by the seventies with a very sophisticated color palette ranging from grays, to greens to browns and copper without forgetting black and white. An essential style combined with an extraordinary refinement of the fabrics . The French brand DNud , one of the brand to watch with its minimalist and pure style, has created a costume apparently very simple but with a very light fabric that is inspired by the sails of boats, crisp and smooth and quick drying, resistant to creams, chlorine and UV rays. A feather on the skin. The very Italian Ritratti Milano, today among the three top European brands most appreciated for refinement and use of materials all Italian, alongside the classic costume proposal a real clothing collection.
The Heritage theme , however, which always goes in the highest trajectory, is one of the the most interesting in recent years. It takes signs and dreams of currents, epochs or customs phenomena to distil the most significant features both in the designs and in the forms. It is not a question of replicating, for example a baroque print on a one-piece swimsuit, but rather of creating a very sophisticated collection by drawing on without exceeding . Elise Garreau, a French / Australian start-up developed by a couple of French creatives based in Sydney has chosen a revolutionary approach. Each collection is a tribute to an artistic movement. The first is dedicated to Art Nouveau and was born from the revisiting of ornamental motifs and from a profound search for the atmosphere and signs of the Belle Epoque. “We would have had no hope if we had chosen the simplest way - says the designer Elise Garreau - since beachwear is too crowded on the lower floors. We wanted to give a cultural content to make each garment a unique piece thanks also to the collaboration with Italian and French weavers, who have always been the best in the world, and a passion for ancient books and architecture ". On the materials front, the innovations are revolutionary and above all all Italian. Maglificio Ripa , historical company based in Cremona, Lodi, Milan and Bergamo (in the full red area) did not stop for a moment and developed a fabric that is already a cult in collaboration with the Israeli Nilit Fibers and the Japanese Asahi Kasei. It is a preconsumer recycled fabric (i.e. made with production waste and not derived from other materials that require polluting for the collection) and even the elastic part of the fabric is totally recycled (a taboo for the beachwear world). “In this way we dispelled a myth - says Luca Bianco of Maglificio Ripa - since our sector has always been associated with chemical derivatives to guarantee durability and performance. Now we have a green fabric also for the sea, suitable for any occasion for costumes and out of the water ". A few dozen kilometers, in Olgiate Comasco, the Taiana weaving has developed the antiviral and antibacterial fabric with hydrophobic treatment where the water flows away without impregnating the garment. At the same time he created a graphene print that dries the costume at the speed of sound and finally developed a proposal of fabrics with luminescent thread that thanks to the jacquard weave can give shape and design to the costume. Just as a mobile phone charges during the day and brightness is guaranteed for 24 hours. So during the day on the beach and in the evening, very bright by the pool. "The FYC antiviral fabric is breathable, hydrophobic, bacteriostatic and above all virucidal, that is, capable of destroying and inerting COVID 19 in just a few seconds and all kinds of bacteria - says Matteo Taiana of Tessitura Taiana - This innovative function is made possible by a physical action, guaranteed by the fineness of the fabric and its special processing, and by a chemical action thanks to the combination of a silver thread and a sophisticated medical treatment.
Another trend for the 2020 swimsuit is lurex . The Oseree brand has made it the distinctive figure. As for the models, they are a journey into the past, from the 70s with ring details, to the 80s with a new cross-over model and body with shoulder straps, ending in the 90s with bright colors and sporty shapes, but the mix it is contemporary.