Facebook, the information campaign against fake news is underway

An information campaign to help users recognize and avoid fake news. It is the new Facebook initiative, thanks to the collaboration with some fact-checking partners, to circulate less and less disinformation, especially on Covid-19.

The campaign is called 'The three questions to help eradicate false news', it will appear on the platform through a series of advertisements and will link to a dedicated website, www.stampoutfalsenews.com. These announcements will ask people to question the information they see in the posts from three questions on the news: Where does it come from? (if there is no source, look for it); What is missing? (don't stop at the title, read the whole article). How does it feel? (who builds fake news tries to manipulate emotions).

The campaign will initially reach a limited number of people across the European Union, as well as in the UK and the Middle East, Africa and Turkey, "will be analyzed through surveys that will ask people what they have learned. This information will help Facebook create other media literacy initiatives for the future, "explains a note from the social network.

"This campaign - he adds - comes in the wake of last week's update on context notifications, which allow people to know if the articles they are about to share are older than 90 days.

Updates like this ensure that people have the context they need to make informed decisions about what to share with others on Facebook. During the Covid-19 pandemic and also thereafter, Facebook will continue to work with industry experts and people on the platforms to ensure that they effectively address misinformation in this way and to give users the resources they need to identify and deploy I discuss the content they see online. "