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The new power of voice in the digital world

2020-07-06T14:45:43.195Z


In a new book, the former president of Radio France, Matthieu Gallet, highlights the emergence of the voice in digital, thanks to an unprecedented development of listening to podcasts.


Containment has exploded the uses of video and voice. Mathieu Gallet, former president of Radio France and founder of the Majelan podcast platform, took advantage of this moment to set a fundamental trend in black and white, which he detected and supported upon his arrival at the head of the public radio group in 2014.

A new era opens for the voice. The first age of the internet was written. The second was overwhelmed by the video. But this addiction, these hours spent in front of the smartphone screen, has harmful consequences for children's development, underlines Mathieu Gallet. On the contrary, the voice has a power of cognitive development on toddlers and adolescents. The voice transmits emotions, knowledge, imagination ... It is starting to impose itself in this third digital era: the vocal internet.

Read also: Will the voice overturn digital?

Amazon and its personal assistant Alexa has cleared a new world where the interface between man and machine, between brands and their customers

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Source: lefigaro

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