M6 is resisting. At the end of the season, the channel has a solid record, with an average audience share of 9% between September 2019 and June 2020. As much as the previous season, despite increased competition from Netflix or Disney + platforms.
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During the coronavirus crisis, all television channels saw their consumption increase. But, even after confinement, M6 continued to capitalize on the new habits of viewers. "We are signing our best season in four years in the strategic huts for the evening and evening," said Guillaume Charles, the general manager of M6 programs. And this, despite the group-wide savings plan of 100 million euros, to face the brutal downturn in the advertising market. “Most of the effort was made in the second quarter. It will continue this summer, thanks in particular to the postponement of the Euro football tournament . Some programs have been delayed but none have been canceled.
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