(ANSA) - ROME, JULY 08 - With the start of summer, the small screen does not lose centrality in the daily menu of Italians: in general, consolidated listening has been the highest for at least fifteen years, even without the European Football Championships (which were in calendar from 12 June) postponed to 2021 for the pandemic.
On average, there were 10 million people who followed the television during the day (9,989,411), a value superior to over 1 million to listening produced in June 2019 (8,818,535). This is what emerges from the analysis of the Auditel data processed by the Observatory of the Phrase Study.
The best performances of the month - compared to June 2019 - are still those of the news: the editions of the day all rise (with the exception of Tg4 only) and the highest growth (+ 564milettettatori) concerns the daytime editions of TgR, followed by TG1 (+ 499 thousand ) and Tg5 (+ 476 thousand). Listen up for all the news on the evening: it ranges from + 955 thousand of Tg1 to + 841 thousand of Rai regional TV, to + 577 thousand of Tg5. TgLa7 was stable in absolute values (+ 5 thousand spectators, but with a share that went from 6% to 5.2%).
"The news programs - comments Francesco Siliato, head of the Osservatorio Studio of the Phrases - are today an attraction: the pandemic pushes and forces us to be informed about what is happening in our territory, but also in the rest of Italy and the world. In order to imagine the return the Italians and the Italians are looking for information: on the one hand, the newspapers themselves inspire the possibility of putting the emergency behind them, on the other they dutifully remove it with the news on the pandemic that continues to strike ".
Numerous viewers follow several news programs to build an opinion, sometimes remaining on the broadcasters of the same publisher, sometimes changing. In June 44 million people watched at least one of the evening news programs: 25 million watched one newspaper faithfully and 19 million watched at least two. (HANDLE).
Even in June, listen to the top, driven by news
2020-07-09T22:24:13.385Z
With the start of summer, the small screen does not lose centrality in the daily menu of Italians: in general, consolidated listening has been the highest for at least fifteen years, even without the European Football Championships (which were on the calendar from 12 June) postponed ... (ANSA)