After a successful collaboration, Meital Weinberg presents a new fashion brand called oma that will be sold on the brand's dedicated website and in designer Ronen Chen's stores.

• oma Summer 2020 collection

  Photo: 

  Dor Sharon

A year after launching a collection in collaboration with designer Ronen Chen, this morning (Tuesday) fashion woman Meital Weinberg launched a new fashion brand called oma that will be sold on the brand's dedicated website and in designer Ronen Chen's stores.

"My collaboration with Ronen was so successful that it was clear that we would continue business together. Ronen is a mentor for me, from whom I learned a lot," says Weinberg.

According to her, the collection, with 43 items, was supposed to come out at the beginning of the season, but Corona disrupted the plans a bit. "When we left the quarantine there was a feeling that it was time to go out with the collection and that life was back on track, but today we understand that life does not really return to normal, there are no trips to vacations and no events so it is a bit cloudy. "And very challenging, there is concern about what will happen and every day we try to see how we can proceed in the complex situation carefully. For now, we have stopped the plan of launching a large winter collection, we will launch a limited number of items and we hope for the best."

Meital was inspired by Meital from many years of working in the fashion industry, where she began her career as a model. She has stood in front of and behind the camera in countless productions and fashion shows and in the creative studio DMMMWA, which she founded and serves as an art director.

"The new brand is a dream come true for me. I poured into it my fashionable self and I am glad that Ronen Chen and his team took up the gauntlet with me, and professionally and creatively made sure that my dream came true," says Weinberg.

The brand presents a fashionable line that draws its permissions from districts of resorts and distant vacations. However, the items are characterized by clean and elegant lines that are suitable for wear to work and leisure. "This is a resort collection with nonchalant elegance. Cutouts that caress the contours of the body that allow comfort for those who wear it," notes Weinberg. "The collection is up to size 46. It was important to me to give expression to a wide range of sizes and body structure without making statements. The campaign also sees a variety of women in a wide range of sizes and ages and that is the beauty of the brand."

Basic items include a button-down men's shirt, unique T-shirts, tights and long black pants. Alongside the classic colors there are items in trendy shades like bright neon green. Price range: NIS 199-890, available on the omaisawoman brand website and in designer Ronen Chen's stores around the country.