The Gucci Epilogue, 12 hours of live streaming and the models are the young people of the style - Lifestyle team

The Epilogue by Alessandro Michele, creative director of Gucci is the new collection for men and women presented in live streaming for 12 hours on the brand's website and on various digital platforms around the world, from Palazzo Sacchetti to Rome and with a special live streaming on the platform of the Camera della Moda, as part of the Milan Digital Fashion week, in which the designer introduces his new proposals, worn in small animated panels, videographic masterpieces cut out as stickers, by boys and girls of the office team style , rather than models.
"The epilogue - explains the designer - is the conclusive act of a narration. The accumulation of reflections that have settled during an excavation. In my case, it represents the possibility of completing an interrogation path on the world of fashion . A journey that resembles a fairy tale in three stages. The start of this exploration took place in February, when I wanted to celebrate the magical rite of the parade : a sacred and irreplaceable liturgy through which creative thinking becomes public and offers himself to the interpretation of a community of emancipated spectators. Of this ritual I wanted to show what he loves to hide. I overturned the plans, bringing my traveling companions to the center of the scene:that collective intelligence, inspired and sensitive, which makes the enchantment of beauty possible.
"" The clothes were worn by those who built them. The designers , with whom I share the stunning creation every day, have become interpreters of a new story. "Finally, the explanation of the 12-hour live broadcast:" What happens to fashion and its seductive capacity, when the truth becomes only a moment of the fake? My three-stage fable therefore wants to produce an interrogative instance on the rules, roles and functions that make the world of fashion live . Mine is an inevitably partial and deliberately deforming investigation: an unbalanced game - he concludes - in which I tried to dismantle the scaffolding, turn the floors upside down, move my gaze, put the grammars in tension through which we try to name the mystery of beauty " .
Epilogue comes to narrative arc conclusion began with the last parade of Gucci, An Unrepeatable Ritual (a Rite What admits no replies).
the collection. the accessories make the lion's share.
fisherman Hats for him with the Gucci logo and for her or wide-brimmed. Many silk turbans with flowers. Floral dresses in the archival prints for girls and floral shirts for boys. Pants and jeans flared for both, jackets and vests, soft houndstooth coats, fantasies that overlap not casually, sunglasses with clear and giant frames, or small and round metal, bags and bags in new colors, such as petunia pink, trunks, worn wedges with thick socks. Fabric shoes with interlocking G logo for him. Moccasins with stirrups for her. Snake bracelets worn in large numbers.
High python boots. Chains with large crosses. Explicit references to the seventies and to the best or worst, according to the points of view, we have inherited from fashion since that decade. The look book, shot by Mark Peckmezian, was photographed on a white background and enriched by graphic contributions.
The photos and video of the campaign will be revealed in the autumn. The shots are edited by Alec Soth, while the video is directed by the brothers Damiano and Fabio d'Innocenzo (directors of the award-winning Favolacce). The locations of the campaign are Palazzo Sacchetti, from where the live broadcast was broadcast, and Campo Boario.