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Hot Sale 2020 in Argentina: everything there is to know about the marathon of online offers that started this Monday

2020-07-27T11:13:25.799Z


In quarantine, more than 700 brands will launch offers for three days. Clothing is the item with the most companies listed.


07/26/2020 - 17:10

  • Clarín.com
  • Society

At 0 on Monday, the Hot Sale 2020 started , the online discount marathon organized by  the Argentine Chamber of Electronic Commerce (CACE) for the seventh consecutive year . For three days, the leading brands will make important offers on thousands of products and services in all consumer items.

This proposal - which has among its objectives to promote electronic commerce in Argentina - seeks that users access discounts of 20, 30 and up to 50% in 10 categories ranging from food and beverages to electronics or travel. There will be 711 companies , which marks a record of participants. And on the official site, as usual, you can access a selection of Mega Offers.

This edition of the Hot Sale adds a section dedicated to solidarity in the midst of the quarantine of the coronavirus pandemic. The organizers proposed a series of axes: health, childhood, hunger, vulnerable communities, housing problems and social problems . Then they made agreements with six organizations: Food Bank, Cáritas Argentina, COAS, Argentine Red Cross, Techo and Unicef. Those who visit the official site will have the possibility to make donations to support the programs of these entities.

"Although this type of event is a great opportunity for all items, the category that will be the star of Hot Sale 2020 we believe will be clothing . The reason is basically the context. They need this channel as an alternative to continue offering their products and also to comply with the normal stock cycle ", explained Gustavo Sambucetti, institutional director of CACE. The "context" to which it refers is marked by the limitations on physical sales imposed by the quarantine in recent months.

The numbers show that the clothing and footwear firms will have a greater presence at the event: there will be 186 brands , an increase of 40% compared to the last edition.

"The pandemic made those who did not dare to buy to do so and that many companies in the field that came with e-commerce projects a little delayed or lukewarm in their commitment put focus on their development," said Sambucetti.

The presence of cosmetic brands (50%), baby items (42%), food (41%) and sports (28%) also grew strongly.

On the official site (www.hotsale.com.ar) you can find the links to access the promotions of each participating company, in each of the items. In this edition, Clarín will be participating with subscription offers.

"The 2020 edition will undoubtedly be particular due to the context in which it is to be carried out. The pandemic and the isolation measures increased Internet purchases and brought new users closer to this modality . From this perspective, yes, we have very good expectations for this Hot Sale 2020. On the part of the companies, we noticed a greater interest in participating in this type of event, "added Sambucetti.

Some companies aim to seduce not only from discounts, but also from payment plans: there will be financing plans of 12 and 18 installments without interest . On the other hand, you will be able to access other discount mechanics that have become common for Argentine buyers. Some supermarkets will launch 2x1 in drinks and the second unit modality at  70% or 80% off .

The different brands have a high expectation regarding the event that occurs once a year and that was delayed after the pandemic: " We took the Hot Sale as part of a strategy, accompanying the development of the digital ecosystem and the opportunity to capture new clients. We have a high expectation, going with aggressive proposals ", they warned from Rapsodia, clothing brand.

"This year is an atypical date and is strategically ideal to be able to offer customers great discounts, quotas and other benefits to close the winter season well, being able to meet sales targets," they assured from Oxford Polo Club.

For those discounts that are expressed in percentages, it is important to review the final price of the product before buying it, in this way you can buy with other companies that are offering it or with products with similar characteristics to see if it is convenient to buy that offer. Also, it is essential to consult bank promotions and financing options prior to purchase. In this type of event, many times paying with a specific card you can get even greater discounts.

All purchases made over the Internet can be canceled within 10 days from the date the good was delivered or the contract was concluded, without any responsibility for the consumer. This possibility, which is regulated by article 34 of Law 24,240, also establishes that the shipping costs for the return must be paid by the seller.

DD

Source: clarin

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