At ELECTRO DEPOT, multimedia and household appliances finally become accessible
Inspired by models of American and Anglo-Saxon brands, the strategy is clear: to offer customers permanent arrivals of limited stocks in an environment pushed for simplicity to focus only on low prices. The model is rapidly gaining momentum by attracting more and more customers who do not ask for better: the most popular products on the market offered new and at a lower price!
Did you know ? The French are increasingly equipped
We learn from the Kantar study that French households are made up of around 200 million devices with almost more than 15 million new devices purchased per year. No surprise from the brands side: Bosch, Siemens and Moulinex are widely acclaimed.
What is the secret of ELECTRO DEPOT to guarantee the lowest prices on the market? Buy products in large quantities and negotiate the best arrivals to have quality products, but always at low and competitive prices!
And to wrap it all up with smart services that make customers' lives easier, ELECTRO DEPOT has a panel that easily convinces the last reluctant. The list is as long as it is relevant to attract new customers:
- All products are guaranteed for 2 years; (except accessories, consumables and reconditioned items);
- It is possible to pay in several installments;
- The delivery rate starts at € 1 on small products;
- This price is 30 € for large parts;
- Delivery to a relay point is also available.
The customer advantages of ELECTRO DEPOT ELECTRO DEPOT
Today, there are no less than:
- 81 warehouse stores in France;
- 8 stores in Belgium;
- 4 stores in Spain.
This shows that the expansion of the brand is galloping with less than twenty years of service and more than 1,500 employees who apply the values of the group: simplicity, passion and solidarity!
iPhone, Xbox, tablets: the flagship products of the French
The consumption of French households concerning multimedia products and household appliances is an important subject for both distributors and households. With flagship products such as smartphones and large household appliances on the rise year after year, the temptations are great. This is even more true in even years which bring together many sports competitions. On this occasion, sales of 4K TVs or sound bars explode to be as close as possible to events.
A heavy electronics market
Let it be said: the French are fond of electronics. Even if according to a GfK survey published in February 2020, consumption is in very slight decline, the turnover of the sector still weighs nearly 28 billion! In the world, the growth of the sector continues to be positive with products that systematically succumb to many customers such as sound bars or smartphones for example.
The category of smartphones is obviously on the podium. It must be said that the brands, Apple and Samsung in the lead, are full of inventiveness to offer models that always go further in innovation and functionality.
Apple has a range of Smartphones that succeeds in making all generations dream. ELECTRO DEPOT customers do not hesitate to take advantage of low prices all year round on some of the brand's reconditioned models that they can find in stores all over Europe.
At ELECTRO DEPOT, all the products necessary for everyday life are present:
- Large appliances: washing machine, freezer, built-in oven, etc.
- Cooking and cooking: coffee maker, plancha ...
- House and maintenance: iron, vacuum cleaner ...
- Beauty and well-being: hair dryer, razor ...
- Smartphone and mobility: electric scooters, mobile phone ...
- Computers and tablets: computer, printer ...
- TV, image and sound: sound bar, camera ...
Thus, more than 3,000 items are displayed in the aisles of the group's depot stores. There are many flagship brands that make the front pages of magazines and which are sold at low prices in their original packaging:
- Samsung;
- Dyson;
- Tefal;
- Sony;
- Asus;
- Krups;
- PlayStation;
- Kärcher ...
To complete the offer, the ELECTRO DEPOT group also offers own-brand products under the name "by ELECTRO DEPOT". The goal is clear: to offer customers products with an excellent price / use ratio. All in all, the price difference is still around 20% cheaper compared to international brands that are in the spotlight and that we hear all the time!
In total, there are therefore no less than 9 “by ELECTRO DEPOT” brands in stores which represent 9 different product categories allowing to display an unbeatable winning combo compared to its competitors. The quality and price ratio is undeniable with the own brands which are as follows:
- Valberg: kitchen equipment (microwave, refrigerator, etc.);
- Bellavita: laundry care (steam generator, washing machine, etc.);
- Cosylife: the little household (electric kettle, deep fryer, etc.);
- Exceline: house maintenance (air conditioner, vacuum cleaner, etc.);
- Edenwood: image and sound (television, clock radio, etc.);
- Novistar: party supplies (enclosure, smoke machine, etc.);
- Techyo: multimedia and telephony (accessories for smartphones, telephones, etc.);
- Be You: beauty and well-being (razor, straightening brush, etc.);
- High One: household appliances at the lowest price, but above all robust! (steamer, waffle iron…).
When the business of ELECTRO DEPOT is defined as "designing and distributing a selection of increasingly accessible household electrical products", the examples of the microwave sold for € 39 or the High One fridge offered for € 159 are the most convincing in terms of competitiveness!
Fans and air conditioners at low prices ELECTRO DEPOT
ELECTRO DEPOT bends over backwards throughout the year to bring additional living comfort to its customers thanks to quality, durable and above all, affordable products. To face the hot summer days, the brand offers a wide range of fan models for all needs and all budgets. We also find in the collection an entry-level model signed High One at only 11.98 €, but also several references under the Exceline brand. Floor, table, column or fan ventilators, the choices are numerous. The same applies to air conditioners, which will allow you to cool your room permanently and evenly in order to spend a most pleasant summer in the cool. You will also find several models of Exceline air conditioners. If you are looking for consumer brands, ELECTRO DEPOT also offers Whirlpool, Thomson or Rowenta fans and air conditioners.
An innovative vision to go further
To continue its mission of "lastingly improving everyday life", ELECTRO DEPOT has thought deeply about the way the French consume. The goal is to provide adequate responses that add value to the customer experience.
It is therefore impossible for the brand not to be present at the next Sales and during the annual Black Friday which hits the headlines every time. As the French are increasingly in demand for event sales during the year, the ELECTRO DEPOT group does not in any way want to miss the opportunity to promote its products and its strong credo: "to concentrate on the essentials is that is, products and prices ”.
However, being present in the landscape is not enough by just adapting to the consumption patterns of French households. We must also ensure that we are present where consumers are. Thus, all products are available in short circuits either on the brand's online store or directly in the group's depot stores. ELECTRO DEPOT specializes in distribution, so it focuses on this point by only promoting distribution without going through various marketplaces such as Amazon or Fnac.
To go further in the proximity approach to offer products such as bicycles or electric scooters, ELECTRO DEPOT launched at the end of 2019 a brand new concept. In partnership with the Auchan group, the brand is testing the “shop in shop” as they say on the other side of the Channel. Thus, there is an ELECTRO DEPOT store within the very premises of an Auchan Bagnolet store.
Since the 2000s, ELECTRO DEPOT has been offering unbeatable prices all year round on leading French everyday products. iPhones, tablets, 4K TVs, all can be found on the shelves of ELECTRO DEPOT brands thanks to a well-established model that spares neither price nor quality. These days, the brand has a bright future ahead of it.