"Starting from scratch" examines how much we are enslaved to our belongings and as a side effect - are our obsessions and acceptance in society affected by what we consume • But there is also a paradox

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  From "Starting from scratch"

The docu-reality series, "Starting from scratch," documents a social experiment that undresses its participants from every material item they have accumulated throughout their lives. In the first episode, which aired last night (Sunday) here 11, a moving company came to the private homes of the heroes of the season, emptied them completely and left them alone in a completely naked house. Yes, really naked. No clothes, no equipment and belongings, and with cans and some cameras to watch for two weeks.

The unique experiment makes the viewer imagine how he would have behaved in such a situation; The difficulties of disconnecting from objects and how we would have continued in the routine of our lives without the appliances, clothing, cellphone and a host of other sentimental items.

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Take, for example, Leahy Fisher, a director of non-formal education, who is portrayed by director Orna Ben-Dor as obsessed with cleaning, who polishes her aerobot twice a day, is bothered by breaking equipment while emptying the house, carries a body with her body image, and breaks down and cries about One for two scenes. Dennis Cherkov, on the other hand, is convinced that everything will go smoothly, and not a few seconds pass before he dismantles the window shutters in the house to improvise a cover for his loins in order to get out into the street and start getting along.

Or Yaniv Zenba and Daniel Tzagai, two well-groomed young men of Ethiopian descent, who built a career and a reputation for themselves and suddenly could no longer hide behind glittery jewelry, brands and fancy cars. Will it change in any way the treatment they will now receive from the environment?

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The format is based on a successful series from Denmark called "Stripped", and its goal after the naked provocation is to find out the dimensions of the impact of consumer culture - how much we are enslaved to our objects and whether materiality defines who we are. It's a fascinating experiment, as long as you ignore the stage where following the reality the six experimenters who are supposed to change their lifestyles will be widely publicized; And advertising, as you know, only helps to get more objects.

"Starting from scratch" - premiere episode, here 11, Sunday 10:05 p.m.