How can playing basketball help you get a new job?

In an age where professional identity is built not only in a face-to-face meeting but also in cyberspace - online presence can be a tool for self-marketing - if used wisely. Lilach Ron Himmelman, VP of Marketing at Manpower Group, with tips that will brand you professionally online

In recent years, branding has become part of the lives of large, famous and opinion-leading organizations as part of an individual's life.

In the job market run in the age of the internet and social networks, placement companies and potential employers check our profiles on Facebook and LinkedIn and look for mentions and photos of us on a daily basis. If you passed the job interview the call of the recommenders and the other stages of the selection and still did not get the job you wanted, the reason may be due to the photos you uploaded on your Facebook page, or an unsuccessful tweet on Twitter.

"Every action you take on various social networks is a marketing action of a certain dimension on your own," says Lilach Ron Himmelman, VP of Marketing at Manpower Group. "Just as we use Google to search for information, so do CEOs and placement consultants rely on Google to There is a lack of information about you, so it is important to know how to harness the information you publish for your benefit in the labor market. "

So who are you? What is your knowledge and achievements ?, What is your advantage and how do you want to look online professionally and personally? Here are some tips to help you brand yourself professionally on social media:

Separate personal life from professional image

There is a difference between the various social networks - LinkedIn is not Facebook and what you upload to Instagram is not suitable for sharing a professional blog. Define for yourself which social networks you want to reveal your personal life to and to whom, and which networks you will focus on the professional side.

"It is important to provide maximum professional information about ourselves in the right places," adds Ron Himmelman. "If you are in professional discussion groups on LinkedIn or in forums related to the profession, detail your areas of knowledge, what is the professional experience, achievements, academic degrees and other relevant details. What you participate in will be seen by the potential employers."

LinkedIn is not Facebook and what you upload to Instagram is not suitable for sharing a professional blog (Photo: ShutterStock)

LinkedIn (Photo: ShutterStock)

Unique specializations

Your hobbies and interests can have a positive impact on employers, so if you mention them or share up-to-date information about them, it can brighten up another facet of your personality. "If, for example, you run long distances or play basketball in a professional team, it shows something about your personality, perseverance, ambition, coping with difficulties, the ability to work in your team and more," notes Ron Himmelman. "Every hobby that teaches personality produces an advantage."

Maintain relevance

You are no different from any other brand, so you need to provide consumers - that is, potential employers - with relevant information in the field. If, for example, you have a professional blog that you publish, then you have something great for highlighting your professional abilities.

"The more you are up to date on what is happening in your profession and active in sharing knowledge and information, the more you will impress colleagues, employers and stakeholders," emphasizes Ron Himmelman. "It is important to create mailing lists on various networks, demonstrate professional presence, bring a personal angle and be aware of messages you convey."

Maintaining relevance, virtual networking and more (Photo: ShutterStock)

Online Self-Marketing (Photo: ShutterStock)

To be constantly updated on what is happening in the professional field

Today technology and reality are changing at a very fast pace and this has an impact on the job market as well. Who are the leading companies in the field? Which company is growing and looking for employees? What are the social skills that employers are looking for? What new courses are opening? You must know to take advantage of opportunities. "In order to differentiate and sharpen advantages in the field, it is important to keep up to date, but it is also important to specialize, so if there is an opportunity to take a course that imparts or improves skills, take advantage of it," adds Ron Himmelman.

Virtual networking

This is one of the most important parameters for network self-branding and the same virtual networking allows you to connect with others faster than any other tool. Virtual networking will help you find friends who were with you in the military, previous work, university or childhood and be exposed to jobs through them.

"Employers are crying out for a 'friend brings friend' recommendation and it's easy to get jobs and companies this way," says Ron Himmelman. "Join professional groups and be active in them, it will help to arouse curiosity about you. Today placement consultants and human resources managers 'hunt' the talents and experience through the networks. If you disseminate relevant knowledge and information people see it and mark you. This marking makes you powerful - they You will be wanted and you will not have to send a certificate.

By controlling your personal branding on social media, you ensure that people will see what you want to show. Personal branding can help your career and establish you as having authority and influence in the field. Avoid posting provocative images or extreme statements, convey maximum professionalism and matter-of-factness and create a wall of separation between the personal and the public so that you can utilize the power of the network professionally.

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