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Prepare the spoons: The first breakfast cereal bar opens in Israel

Today at 5 pm, the doors will open for Lulu & co, the first breakfast cereal bar in Israel, which will offer soft ice cream with a cereal grabber, homemade magnum ice creams with cornflakes, and of course - cereal bowls with milk.

• cornflakes
• Cereal
• an ice cream

Reut Sahar

Last week, the doors of the Cereal Killer Cafe, one of London's most famous culinary attractions in recent years, which attracted quite a few tourists and hipsters, who wanted to try one of the hundreds of cornflakes flavors offered by the place, which was decorated in the 90s style, and especially uploaded to Instagram. But in the five and a half years that the business has been operating, in two different centers in London, it has served countless cornflakes, some of them iconic and very familiar, and some rare and considered "collectors' cornflakes."

The Serial Killer Coffee, considered one of the culinary victims of the Corona in London, is one small European example of a widespread American phenomenon. In every major city in the United States you will find a famous cornflakes cafe or stand, CEREALITY in Houston Texas, MIX N MUNCH in Pasadena California, KITH TREATS in New York, or BOWL-N-SPOON in Oklahoma, and there are dozens more, more or less famous when you can all enjoy a variety Almost endless types of iconic cornflakes and quite a few other desserts like ice creams, milkshakes, cupcakes, all on the purity of cornflakes. Americans are very fond of cornflakes, even more accurately say: fans. Ask Jerry Seinfeld.

Like any good thing it too comes to us late. Today at 5 pm, the doors of Lulu & co will open, the first breakfast bar in Israel that will combine breakfast cereals from Israel and the world with Italian gelato ice cream. This is a secret process made in a machine imported from New York where you will mix ice cream with breakfast cereal of your choice and all kinds of toppings Like the best breakfast cereals in the world, Lulu & Co. also boasts a fairly Instagram design line, but this time it's clean lines, white colors, and a design style that ranges from urban to industrial.

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The place's menu includes dishes that came into the world after months of work with the help of confectioner Eran Schwarzbard and chef Glasier Haim Chen. How It Works? You choose breakfast cereals, choose the ice cream (vanilla cream or cookie dough) and toppings, and let the Lulu & co machines prepare the dish for you. The result is a cup of soft ice cream (American, as you like to call it here), mixed with breakfast cereals that add crispiness, and toppings that give more flavor (24 shekels).

Of course there is also a bowl of breakfast cereal with milk, up to three types to choose from (16 shekels), which you can enjoy if you like it as simple and good as ever, there are options like Cheerios, Coco Peanuts Peanut Butter, Chinese Minise, Prostiz, Trix, Pillows, Frut Lopes, French Toast Crunch, Apple Jacks and lots of other famous types. On top of all this you can put toppings like flavored marshmallows, chocolate coated cornflakes, teddy bears, chocolate pearls, oreo, sweet popcorn, coated pretzels and more, and sauces like strawberry sauce, cherries, salted caramel, peanut butter, chocolate, honey tahini and more.

There are also homemade Magnum ice creams with flavors of cornflakes with milk, Cheerios with milk, Chinese mini with milk and more, and also Magnum flavored pillows with milk (NIS 16), and fans of healthier versions of cornflakes also have combinations of yogurt ice cream with fitness cereals. Fruit and honey or sesame and fruit without added sugar. Rumor has it that even vegans or celiacs can find themselves if they ask for help from local workers.

Lulu & co, Rothschild 37 (Yavneh corner) Tel Aviv, operating hours Sunday-Thursday 12: 00-02: 00, Friday 10:00 until Shabbat, Saturday one hour after Shabbat, 03-5528282