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It's finally happening: Jennifer Lopez is launching her own beauty brand

Jay Lou has posted on her Instagram account a teaser for the launch of an independent beauty brand bearing her name. While we have high expectations of the brand, Lopez chose to market it with unflattering images of heavy makeup

• Jennifer Lopez

Gal Slonimski

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(Video: Jennifer Lopez at the Super Bowl)

Exciting news ahead of us. One of the most needed things in the global beauty industry is finally happening, and it makes us wonder - how has it not actually happened so far? Jennifer Lopez announced today (Monday) on her Instagram that she is expected to launch her own beauty brand, one that bears her name. Is it true that now you do not understand how you lived a whole life without using Jay Lou's beauty products?

The star has released a teaser for launch in the form of a gallery with two selfies and another photo of her looking at the sunset. To be honest, in the selfie photos, Jay Lou looks heavily made up with all the products she will probably launch - make-up, lipsticks, eye shadows, mascara and shimmery shimmers. Not sure putting all the products together on the face was such a good idea and we bet her close beauty man was not present.

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A post shared by Jennifer Lopez (@jlo) on Aug 23, 2020 at 5:49 pm PDT

Alongside the photo gallery, Lopez added the hashtag: #JLoBeauty (Jay Lou Beauty) as well as the phrase: "Coming Soon" (coming soon). So there really is nothing more obvious than that - Jennifer Lopez is about to launch her own brand in the near future. If you can bet on what the star's independent brand will include, it's likely to be a combination of makeup products alongside beauty products. This is because in the past, Lopez talked about the desire to launch a facial skin care line.

In 2018, Jay Lou collaborated with the Inglot Cosmetic brand and launched a beauty collection with 70 items for him. She seems to have liked the making and decided that now it was her turn to establish a private label, without the sponsorship of another big brand and without the need for collaborations. As mentioned, the line has not yet been launched, but we already have high expectations, 'Anyway - this is one of the most glam women there is.

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A post shared by Jennifer Lopez (@jlo) on Aug 16, 2020 at 9:40 am PDT

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Don't want to keep you all waiting too much longer ..... ?? #SomethingIsComing?: @Lacarba

A post shared by Jennifer Lopez (@jlo) on Aug 17, 2020 at 3:09 pm PDT

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A post shared by Jennifer Lopez (@jlo) on Jul 16, 2020 at 5:03 pm PDT

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A post shared by Jennifer Lopez (@jlo) on Mar 17, 2020 at 1:25 pm PDT

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A post shared by Jennifer Lopez (@jlo) on Mar 11, 2020 at 12:34 am PDT

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