Followed by her fans (570 thousand followers on Instagram) and loved above all by young people, Ludovica Martino is a social star. But the Roman actress, consecrated to the general public by playing the character of Eva in the 'Skam-Italia' series, is absolutely convinced that "it is important to pay attention to the messages that are passed through social networks" and that "what you see, this beautiful ideal world is not always all reality ". Message he addressed today to the jurors of the 50th edition of the Giffoni Film Festival.
"Social media are a great medium, a great sounding board for those who have many followers. In my case I feel a burden, a responsibility. But I always say that a lot depends on civic sense, on how social networks are used. They are a power incredible, you really have a communication tool in your hand that if used in the right way can only bring benefits and can be of help. We saw it during the lockdown with all the fundraisers that have been promoted and the awareness of the use of the mask . It is a very useful means but it must be used with a sense of proportion. Not to commercialize or to send wrong messages, above all because social media are aimed and used mainly to an increasingly younger audience ".
Despite the success, the 23-year-old hasn't lost the humility of the early days. "I prefer my series to speak for me, they have much more to teach," he told ANSA after meeting with jurors from Giffoni. "I found a new, different Festival. Last year I came with the whole cast of 'Skam Italia', this time I came alone". A goal that for the artist represents the consolidation "of a year of work that has been very intense and rich in work experience".
Among the protagonists of the film 'Sotto il sole di Riccione', the actress was also part of the cast of 'Security', which will arrive in cinemas in 2021. A professional growth that is the result of sacrifices and passion, but also of great determination. "I always try to send messages of positivity, of encouragement to young people, to pursue their ambitions, their talents and dreams. As if they had to follow the flow of what they truly feel they can do. Each of us has a talent, he has something inside. We have to go along with that path, "he said, also recalling his beginnings. "My parents were afraid of this world, they thought I could get lost in a golden cage - she said - I have always been very responsible but you never know what can happen, now I reap the fruits of hard work and they too are enthusiastic about myself". A concept that the Roman actress embodies in a slogan: "Accelerate but with caution".