The coronavirus is spreading everywhere and also shaking things that have been around for a long time. Now KFC is bowing to superiority ...
Whether you like it or not, the coronavirus has an impact on all areas of social life. Whether it's hygiene rules, mouth and nose protection or requirements for restaurants, supermarkets and the like. Now a large fast food chain has taken a step that will probably seem strange to many.
KFC overturns 64 year old slogan
The US chain Kentucky Fried Chicken (KFC) *, which also operates over 160 branches in Germany, has had the slogan since 1956: "It's finger lickin 'good" - so it has been since 64 years. Unfortunately, this statement does not currently match the current hygiene rules at all. Regular hand washing and keeping your fingers away from your face are popular. Now the company has decided to modify the old slogan to show responsibility in the current situation.
Complaints force KFC to change slogan
However, the “KFC” bosses did not decide to take this step entirely voluntarily. According to a report by the British Guardian, at least 150 complaints had been received by the American advertising council, both against the slogan and against posters showing people licking their fingers. The quick solution : individual words should be pixelated on advertising posters so that only "It's good" can be read:
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"Wash your hands": little understanding of the Corona measure - but there is a ray of hope
In the social networks, the measure is facing a lot of headwind and little understanding . Many users point out that you just have to wash your hands before eating - as should be the rule anyway.
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- Katie Taylor (@sinksships) August 25, 2020After all , this slogan change should not be final . As the responsible head of marketing at Kentucky Fried Chicken reports, the principle is only to be suspended for a while. “When the time has come” one would return to the tried and tested motto. You already have a little experience with this step. The slogan was not revived until 2008 after almost a decade. (ante) * merkur.de and tz.de are part of the nationwide Ippen-Digital editorial network.
Also read: Good food at McDonald's? Employees reveal why they never eat nuggets or McRib