" This site wants permission to track you through apps and websites owned by other companies / This data will be used to show you targeted advertisements . " This is the pop-up notification that will appear soon when opening many apps for all iPhone users. The next version of the iOS 14 mobile operating system, scheduled for deployment in fall 2020, claims to better protect the privacy of mobile users by giving them the ability to choose if - and when - their data can be collected. Year after year, Apple has made this argument one of its hallmarks and a commercial argument against its great rival Google.
Read also: Why Apple could launch its own search engine
Behind this small window, it is a serious shock for the galaxy of players living all or part of targeted advertising: advertisers, adtech companies but also application publishers. Because if the user refuses this consent, he prevents
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