The podcast studios were not spared by the advertising air hole that affected all the media during the confinement.
“It's a
lean
year, even if advertisers have returned,”
admits Katia Sanerot, CEO of Louie Media.
“There is no need to worry about the future of the company, but we remain cautious,”
adds Julien Neuville, co-founder of Nouvelles Listenes.
These structures mainly live on white label production for brands and platforms like Spotify.
This source of income was not affected too much by the confinement, even if filming was interrupted.
The same cannot be said for sponsorship, these advertising messages declaimed at the beginning, middle or end of the podcast by the hosts.
They account for approximately 20% of the income of these small and young structures, which remain discreet about their turnover.
In this fall, everyone therefore has one goal in mind: to accelerate product development.
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