A little respite for application developers, publishers and players in the online advertising world.
Apple will not finally integrate this fall to the new version of its iOS 14 mobile operating system a measure feared by a whole part of its ecosystem: the mandatory consent of iPhone users to authorize advertising tracking.
The group postpones this measure for several months.
“To give developers time to make the necessary changes, apps will need to get permission from the start of next year
,
” he
explains in a blog post.
With the argument of always wanting to defend the privacy of users of its devices, the next version of iOS plans to display a notification that will ask them whether or not they allow an application to track them via a unique advertising identifier.
Invisible to anyone today, this "IDFA" is essential to the various actors
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