(ANSA) - MILAN, SEPTEMBER 07 - The Giorgio Armani men's and women's spring / summer 2021 fashion show - scheduled at Milano Moda Donna - will be broadcast in full, for the first time ever, on television, Saturday 26 September in prime time on La7 and incontemporanea on armani.com, on the brand's social channels and on the platform of the National Chamber of Italian Fashion.
The maison confirms it - after the anticipation of Armani himself in an interview with Corriere della Sera - explaining that, "considering, reluctantly, that the situation linked to the pandemic still underway does not allow the designer to stage glishow as in the past" has chosen to propose its collections without the presence of the public.
"The decision of the stylist - the maison's note continues - was taken to allow the fashion show, recorded behind closed doors, to reach the general public".
If the Giorgio Armani fashion show goes live on TV, the Emporio Armani men's and women's spring / summer 2021 collections will instead be presented digitally with a special video Thursday 24 September at 11.30 am suemporioarmani-buildingdialogues.com, the mini site dedicated to the project, on the brand's social channels and on the National Chamber of Italian Fashion platform.
In the video, shot in the general district of via Bergognone, in addition to the models, young actors, singers, dancers and other characters belonging to the brand's mondivicini will wear Emporio Armani clothes.
(HANDLE).
