This is Sir Martin Sorrell's first acquisition in France.
And it fits perfectly into his strategy to constitute the communication group of the
“new digital era”
, which he aims to do outside the box since he left the general management of WPP in April 2018. S4 Capital, the investment fund he founded just after, in May of the same year, announced Thursday the 100% acquisition of the Parisian agency Dare.Win for an undisclosed amount.
To read also:
End of course for Martin Sorrell at WPP
In the press release announcing the operation, Dare.Win is presented as
"one of the most exciting and innovative creative digital agencies in France"
.
This structure, founded in 2011 by Wale Gbadamosi-Oyekanmi and which currently employs 85 people for a gross margin close to 10 million euros, specialized in the entertainment sector and quickly carved out a reputation as a very creative.
With small budgets, she managed to develop effective campaigns because perfectly
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